Serving Paradip

Leading App Store Optimization Company in Paradip

We build ranking and conversion work inside the app stores for businesses across Paradip. As an App Store Optimization company that has shipped hundreds of projects across Delhi NCR, Gletus Technology pairs practical strategy with clean engineering.

15+Industries Served
1600+Projects Delivered
1400+Happy Clients
10+Countries Served

Quick answer: App Store Optimization in Paradip

Gletus Technology Pvt Ltd is an App Store Optimization company serving Paradip, India. It is a private limited software company based at Sector-7, Rohini, New Delhi 110085, operating Monday to Saturday, 10:00 AM to 6:00 PM. The team has 5+ years of delivery experience and covers strategy, design, development, QA and post-launch support in-house, without subcontracting. Work in this area typically covers ASO Keyword Research, App Title and Description Optimisation, Screenshot and Creative Testing, Review and Rating Strategy. Typical clients in Paradip include IT & Software, Retail & Trading, Manufacturing businesses. Buyers here are relationship-led, price-sensitive and fast-moving, with decisions often made directly by the founder or promoter. Engagements start with a written scope and itemised pricing in INR, and code, hosting and analytics accounts transfer to client ownership at handover. Delivery is remote by default with in-person meetings across Delhi NCR where a project needs them. Contact: +91 9131739457 / info@gletus.com.

Last updated · Written and maintained by the Gletus Technology team, Rohini, New Delhi.

If you are shortlisting an App Store Optimization company in Paradip, the useful question is not who has the longest feature list - it is who has worked with businesses like yours. Paradip is a business centre within India, and we build for that reality rather than a generic brief.

Gletus Technology Pvt Ltd has spent over 5 years delivering ranking and conversion work inside the app stores for clients across Delhi NCR. Our team handles strategy, design, engineering, testing and post-launch support in-house, which keeps accountability in one place and timelines honest.

For web projects that means Core Web Vitals treated as a requirement, semantic markup that search engines can parse, and a CMS your own team can operate without calling us every week.

New build or rescue project, our commitment in Paradip is identical - ranking and conversion work inside the app stores, delivered on a schedule you can plan around.

Our Portfolio

Our Portfolio & Recent Work

A sample of the websites and platforms in our portfolio — the same standard we apply to every project in Paradip. Open any project to see its features, workflow and pricing.

View all projects
Business Analytics Portal – website by Gletus Technology Business Analytics Portal Website · Website Development Customer Analytics Platform – website by Gletus Technology Customer Analytics Platform Website · Data Analytics & BI Data Visualization Platform – website by Gletus Technology Data Visualization Platform Website · Data Analytics & BI Predictive Analytics Platform – website by Gletus Technology Predictive Analytics Platform Website · Data Analytics & BI Food Delivery Website – website by Gletus Technology Food Delivery Website Website · Website Development Single-vendor eCommerce Website – website by Gletus Technology Single-vendor eCommerce Website Website · eCommerce & Online Selling Multi-Store Management Software – website by Gletus Technology Multi-Store Management Software Website · Business Management Systems Online Form Builder – website by Gletus Technology Online Form Builder Website · SaaS Products AI Chatbot for Websites – website by Gletus Technology AI Chatbot for Websites Website · AI & Automation Social Media Management Platform – website by Gletus Technology Social Media Management Platform Website · Digital Marketing & SEO

Business Landscape in Paradip

Why App Store Optimization here needs a different approach from a generic build.

Before scoping any App Store Optimization work in Paradip, it is worth being specific about what this market actually runs on. Paradip sits inside India's wider economy, where IT & Software, Retail & Trading, Manufacturing set the commercial pace and local firms compete for the same online attention.

Buyers here are relationship-led, price-sensitive and fast-moving, with decisions often made directly by the founder or promoter. Ignoring it produces a site that looks fine in a review meeting and converts poorly in the market.

The market is shaped by the fact that it is one of the fastest-growing digital economies in the world, with UPI payments, cheap mobile data and mobile-first buyers. Plenty of businesses in Paradip still have no properly optimised presence on Google, which handles the overwhelming majority of searches in India, which leaves qualified demand unclaimed.

Why Businesses in Paradip Need App Store Optimization

The commercial reasons that come up most often in conversations with clients here.

  • A CMS your team can update means content ships weekly instead of quarterly.
  • Structured, crawlable pages are what let a small business in Paradip outrank a much larger one.
  • Paid ads keep getting more expensive; owned assets do not.
  • Customers in Paradip search before they call, and the businesses that appear first take the enquiry.
  • Word-of-mouth still starts offline here, but it is confirmed online - and an outdated site kills a warm referral.
  • Competitors in Paradip who invested early are already compounding their search visibility.

Challenges Businesses Face in Paradip

The problems clients most often bring us — and how we deal with each one.

Search visibility as an afterthought

Retrofitting SEO onto a finished build is expensive. Structure, schema and speed are handled during development.

Slow, bloated pages

Heavy builds waste ad spend and lose mobile users in Paradip. Performance budgets are set at the start of the project, not audited after complaints.

Vendors who disappear after launch

Plenty of businesses in Paradip have a site nobody can update because the original developer stopped answering. We hand over full access, credentials and documentation as a matter of course.

Integration that breaks in production

Payment, CRM and inventory links need error handling and retries. We test the failure paths, not just the happy path.

No measurement, no accountability

If analytics and goals are not configured, nobody can tell what worked. We set up tracking before launch, not months later.

Design that ignores the buyer

Attractive layouts that bury the enquiry path convert badly. We design around the decision, not around the trend.

Technology Trends & Future Growth in Paradip

Where this market is heading, and what we build for because of it.

India is one of the fastest-growing digital economies in the world, with UPI payments, cheap mobile data and mobile-first buyers.

Web projects in Paradip are moving toward component-driven front ends and headless content, which makes redesigns incremental instead of catastrophic.

Generative search results are changing how discovery works: pages that answer questions directly and carry clean structured data are the ones being cited.

Expect accessibility to move from good practice to procurement requirement across most of this market within a few years.

Industries We Serve in Paradip

Our App Store Optimization work maps to the sectors that actually drive this market.

IT & Software
Retail & Trading
Manufacturing
Education
Healthcare
Real Estate
Startups & SMEs

App Store Optimization Services in Paradip

Everything we deliver under App Store Optimization for businesses in Paradip — each scoped and priced individually so you only pay for what you need.

ASO Keyword Research

ASO Keyword Research delivered for Paradip businesses, scoped in writing and built to scale with you.

App Title and Description Optimisation

App Title and Description Optimisation delivered for Paradip businesses, scoped in writing and built to scale with you.

Screenshot and Creative Testing

Screenshot and Creative Testing delivered for Paradip businesses, scoped in writing and built to scale with you.

Review and Rating Strategy

Review and Rating Strategy delivered for Paradip businesses, scoped in writing and built to scale with you.

Competitor ASO Analysis

Competitor ASO Analysis delivered for Paradip businesses, scoped in writing and built to scale with you.

Install Conversion Optimisation

Install Conversion Optimisation delivered for Paradip businesses, scoped in writing and built to scale with you.

Explore App Store Optimization in detail

Case Study: Real Estate business in Paradip

A representative engagement, anonymised at the client's request.

App Store Optimization · Paradip

The problem

A Real Estate client operating in Paradip was running on a platform built years earlier by a vendor they could no longer reach, and every small change needed a developer.

What we did

We rebuilt the site on a performance budget, restructured the information architecture around how buyers actually search, added schema markup and moved content editing into a CMS the client's own team runs.

The outcome

Results held after launch because tracking was in place from day one, so optimisation decisions were made on data rather than opinion.

-23%Manual admin hours
+49%On-time delivery
3xReporting speed

Our App Store Optimization Process

The same sequence we follow on every App Store Optimization project in Paradip, with a written checkpoint at each stage.

Research & Strategy

Competitor teardown, keyword and demand research for Paradip, and a prioritised delivery plan.

Architecture & Wireframes

Information architecture and low-fidelity flows agreed before any visual design starts.

Design System

Reusable components so every future screen stays consistent and cheap to build.

Development & Optimisation

Semantic, standards-based build with performance budgets enforced throughout.

Testing & QA

Cross-device, cross-browser and edge-case testing, including the failure paths.

Go-Live & Training

Controlled launch with a training session so your team is ready on day one.

Support & Iteration

Ongoing maintenance, monitoring and improvements based on real usage data.

Technologies We Use

The stack behind App Store Optimization projects we deliver in Paradip — chosen for maintainability, not novelty.

REST APIsCloudflareLaravelNode.jsPHPTailwind CSSWordPressCore Web VitalsReact JSNext.js

What App Store Optimization Costs in Paradip

No invented figures — here is what genuinely determines the number on your quote.

The honest answer to what App Store Optimization costs in Paradip is that it depends on scope, and any firm quoting a fixed number before understanding your requirements is guessing. What we can do is be transparent about what actually moves the price.

One thing we do not do is quote low and recover it through change requests. Scope is written down, and anything outside it is priced and approved before work starts on it.

We also scope in phases where budget is tight. A focused first release that earns revenue is almost always better than a complete build delayed by six months, and businesses in Paradip rarely regret starting smaller.

Systems App Store Optimization in Paradip Has to Talk To

Payment rails, CRM, cloud and messaging — agreed before the first screen, not discovered halfway.

Almost nothing we build for Paradip stands on its own. A App Store Optimization project earns its keep when it is wired into the systems the business already runs on - so the integration list is agreed before the first screen is designed, not discovered halfway through.

On payments, the rails that matter in India are not the ones a generic template ships with. We work with UPI, Razorpay, PayU, Cashfree, CCAvenue, Paytm and PhonePe, and pick between them on settlement time, fee structure and how much of the compliance burden the provider absorbs. We will tell you plainly where Razorpay costs less than Cashfree at your volume, and where the cheaper option costs more in reconciliation time.

Beyond payments, a site in Paradip usually has to reach a CRM, an email platform and an analytics stack. We integrate Zoho, Salesforce, HubSpot, Freshworks and Pipedrive on the CRM side; Mailchimp, SendGrid or Brevo for email; Google Analytics 4 and Google Tag Manager for measurement; and Google Maps Platform where location matters to the customer.

Each connection ships with a written note on what it does, what it costs, and what breaks if it stops. That document has saved more Paradip projects than any piece of code in them.

Getting Found in Paradip

How we make sure the work we deliver actually surfaces in local search.

App Store Optimization is only half the job. The other half is making sure the result surfaces when someone in Paradip searches for what you do.

The market is shaped by the fact that it is one of the fastest-growing digital economies in the world, with UPI payments, cheap mobile data and mobile-first buyers. We treat that as the starting position rather than a reason to avoid the market.

The work splits into three parts: technical health so pages can be indexed properly, content that answers the questions buyers in Paradip actually type, and local signals such as profile accuracy and genuine reviews that drive map-pack visibility.

Plenty of businesses in Paradip still have no properly optimised presence on Google, which handles the overwhelming majority of searches in India, which leaves qualified demand unclaimed. It is the kind of advantage that compounds: rankings earned early keep paying while competitors are still deciding.

Compliance & Data Protection in India

What the DPDP Act and the sector rules change about the build.

Compliance shapes App Store Optimization work in Paradip more than most buyers expect. The Digital Personal Data Protection Act, 2023 governs what you may collect and how long you may keep it, and those answers determine your data model.

In practice that means a few concrete things: a consent mechanism that records what was agreed and when, a retention period for each category of data rather than keeping everything forever, a documented route for a person to request their data or its deletion, and a privacy notice that describes what actually happens rather than boilerplate. Locally it also means accounting for RBI card-tokenisation rules, which mean you cannot store raw card numbers yourself.

On top of the general law come sector rules: PCI DSS the moment card data is involved, and materially tighter handling requirements for health, financial or children's data. We scope those in week one because they can change the architecture, not just the paperwork.

Accessibility is the other standard worth naming. We build to WCAG 2.2 AA - semantic headings, labelled form controls, keyboard-operable navigation, sufficient contrast and a visible focus state. It is a legal expectation in several of the markets we serve, and it overlaps almost completely with what makes a page rank.

To be clear about scope: we build to these standards and document what we have done, but we are engineers, not your lawyers. Anything with real regulatory exposure should be reviewed by someone qualified in India before you go live.

How Long App Store Optimization Takes in Paradip

Honest ranges, and the three things that actually move them.

The question every buyer in Paradip asks first is how long App Store Optimization takes, and the honest answer is a range rather than a date. For a well-built brochure site, plan on 4 to 6 weeks. For a transactional or catalogue site, plan on 10 to 16 weeks. A firm date offered before scope is agreed is a marketing number. We will give you one once we know what we are building.

The engineering estimate is usually the reliable part. The risk sits in content, approvals and third parties - so we ask about those in the first meeting rather than the fourth.

We work to fortnightly milestones with something reviewable at each one. That means you know in week four whether the schedule is holding, instead of finding out in week twelve.

How We Approach App Store Optimization for Paradip Businesses

Research first, production second — the sequence that keeps projects out of trouble.

Every App Store Optimization engagement in Paradip starts the same way: we look at who is already ranking, what they are saying, and where their pages fall short. That audit is usually more useful than a creative brief, because it shows exactly which gaps are winnable.

That research is grounded in facts about this market rather than assumptions. Paradip sits inside India's wider economy, where IT & Software, Retail & Trading, Manufacturing set the commercial pace and local firms compete for the same online attention. Which is why the first version we present for Paradip is shaped around IT & Software and Retail & Trading buying behaviour specifically.

On the build side, that translates into concrete decisions: what belongs above the fold, how deep the URL structure goes, which pages carry schema markup, and what the page-weight ceiling is on a mid-range Android device. We test on the hardware your customers in Paradip actually use rather than on a developer's flagship phone.

You review work in progress rather than a finished reveal. That catches misunderstandings in week two instead of week ten, which is the single biggest cost saver on any project.

How We Can Work Together

Pick the engagement model that fits how your business in Paradip actually operates.

Fixed-Scope Project

Best when requirements are clear. Written scope, fixed price, milestone schedule. Change requests are quoted separately so the approved number holds.

Phased Delivery

A smaller first release that earns revenue, then funded phases after it. Popular with businesses in Paradip testing a new line.

Monthly Retainer

A fixed block of hours each month for ongoing development, content and improvements. Suits businesses that ship continuously.

Audit & Advisory

A short engagement that reviews what you have, quantifies the problems and prioritises fixes. Useful before committing to a rebuild.

Why Choose Gletus as Your App Store Optimization Company in Paradip

What you actually get when you work with us, stated plainly.

  • Transparent, itemised pricing with no post-signature surprises
  • Post-launch support on call and WhatsApp, with defined response times
  • 5+ years of delivery experience across Delhi NCR and international clients
  • Security basics done properly: validation, backups and access control
  • Direct access to the people building your project, not an account layer
  • Fixed milestones and a delivery schedule you can plan around
  • Search-ready structure, schema and performance built in during development
  • Mobile-first builds tested on the devices your customers really use

Work You Can Check Yourself

Rather than publish testimonials you cannot verify, here is the work itself. Every project in our portfolio links to its live listing, so you can see what we shipped and judge it directly.

See our portfolio Talk to us about App Store Optimization

Other Services in Paradip

Gletus Technology is a single IT partner for Paradip — explore what else we deliver here.

People Also Ask

The questions we hear most from businesses searching for App Store Optimization in Paradip.

  • How long does app store optimization take in Paradip?
  • Who is the best app store optimization company in Paradip?
  • How much does app store optimization cost in Paradip?
  • Do I need app store optimization for my business in Paradip?
  • Which app store optimization agency in Paradip works with small businesses?

Frequently Asked Questions

App Store Optimization in Paradip — answered directly.

Which is the best App Store Optimization company in Paradip?

Gletus Technology Pvt Ltd is an established App Store Optimization company serving Paradip, with years of delivery experience and an in-house team covering strategy, design, development, QA and support. Rather than claiming a title, we would suggest judging any vendor in Paradip on three things: relevant work you can actually inspect, a written scope, and whether you get direct access to the people building your project.

What if I already have a website or app that is not working well?

We start with an audit rather than a sales pitch - performance, structure, security, search visibility and conversion. Often the foundation is sound and targeted fixes cost a fraction of a rebuild. Where a rebuild genuinely is cheaper over two years, we will show you that arithmetic.

Why should a business in Paradip hire a local App Store Optimization partner?

Buyers here are relationship-led, price-sensitive and fast-moving, with decisions often made directly by the founder or promoter. A partner who already understands that does not need three months to learn your market, and that shows up in how the first version performs.

More questions we are asked about App Store Optimization in Paradip:

How long does an App Store Optimization project take in Paradip?

A tightly scoped project typically runs four to eight weeks; larger builds with custom integrations run three to five months. The variable that moves timelines most is not development speed - it is how quickly content, approvals and third-party access come back from your side. We publish a milestone schedule at kickoff so both sides can see slippage early.

How much does App Store Optimization cost in Paradip?

Cost depends on scope rather than location. A focused launch project is priced very differently from a multi-module platform with integrations. What we do commit to in Paradip is an itemised quote in INR (Rs.) before work starts, with change requests priced separately so the number you approve is the number you pay. Send us your requirements and you will have a written breakdown within two working days.

Will my project be built from a template?

No. Templates are cheap up front and expensive later, because the first genuinely custom requirement forces a rebuild. We design around your actual workflows and hand over clean, documented code you own outright.

Do you sign a contract before starting work?

Yes. Every project runs on a written agreement covering scope, milestones, payment schedule, ownership of the work and confidentiality. Nothing important is left to a verbal understanding or a chat message.

Can you work with our existing developer or in-house team?

Yes. We regularly take a defined workstream alongside an internal team - a module, a redesign or the search and performance work. Boundaries and code review conventions are agreed up front so nobody is working over the top of anyone else.

Can you improve an existing project instead of rebuilding it?

Often, yes, and it is usually the cheaper route. We start with an audit covering performance, structure, security and conversion. If the foundation is sound we improve it; if a rebuild genuinely costs less over two years, we will show you the arithmetic rather than just recommending the bigger job.

Can we update the website ourselves?

Yes. We hand over a CMS your team can genuinely operate, plus a short training session and written documentation. If your team cannot make a routine text change without calling a developer, the build has failed.

Will the site be optimised for search engines?

Structure, semantic markup, schema, internal linking, sitemaps and speed are handled during development rather than retrofitted. That is the groundwork - ongoing ranking work is a separate, continuing effort we can also handle.

Will the website be fast and mobile-friendly?

Performance is treated as a requirement, not a post-launch audit. We set a page-weight and Core Web Vitals budget at the start, test on mid-range devices rather than flagship phones, and hold the build to it before go-live.

Do you work with small businesses and startups in Paradip?

Yes - a significant share of our work is with early-stage and small businesses. Plenty of businesses in Paradip still have no properly optimised presence on Google, which handles the overwhelming majority of searches in India, which leaves qualified demand unclaimed. We scope a first phase that fits the budget available and expands once it is earning.

What is currently changing in the Paradip market?

India is one of the fastest-growing digital economies in the world, with UPI payments, cheap mobile data and mobile-first buyers. We factor that into the build rather than treating it as a future upgrade.

What makes Gletus different from other App Store Optimization companies in Paradip?

Three practical things: an in-house team rather than a subcontractor chain, written scope and pricing before work begins, and full handover of code and accounts at launch. The market is shaped by the fact that it is one of the fastest-growing digital economies in the world, with UPI payments, cheap mobile data and mobile-first buyers.

Does our App Store Optimization project have to comply with data protection law in India?

If you collect a name, an email or a payment from someone in India, the Digital Personal Data Protection Act, 2023 applies. In practice that means recorded consent rather than assumed consent, a stated retention period for each type of data, a working route for access and deletion requests, and a privacy notice that describes what actually happens. Locally it also means accounting for RBI card-tokenisation rules, which mean you cannot store raw card numbers yourself. We build and document to that standard; a formal compliance opinion should come from a qualified adviser in India.

How long does App Store Optimization take for a business in Paradip?

A well-built brochure site is typically 4 to 6 weeks; a transactional or catalogue site runs 10 to 16 weeks. What moves those dates is rarely the engineering - it is how quickly content arrives, how many people must approve a decision, and whether a third-party system turns out to be documented. We commit to a date at the end of discovery, when it means something, rather than on the first call.

Can you connect App Store Optimization to the systems we already use?

Yes - CRM (Zoho, Salesforce, HubSpot, Freshworks or Pipedrive), email platforms, Google Analytics 4 and Tag Manager, and Google Maps Platform where location matters. Every connection is documented with its credentials, rate limits and failure behaviour, and the accounts are registered in your name so nothing goes dark if you change supplier.

Who owns the code and the accounts when the App Store Optimization project ends?

You do, entirely - source code, database, design files, and every account we register on your behalf. Gateway, analytics and hosting accounts go in your name with you as owner and us added as a user, so if you stop working with us nothing needs re-registering and no service is interrupted. There is no fee to leave and no licence retained.

Will the site meet accessibility standards?

We build to WCAG 2.2 AA: semantic headings, form controls with real labels, keyboard-operable navigation, a visible focus state, sufficient colour contrast, and no meaning carried by colour alone. It widens the audience you can sell to in Paradip, it is increasingly what procurement asks about, and it overlaps almost entirely with what search engines reward anyway.

हिंदी में आपके सवाल  (Hindi)

Paradip में मोबाइल ऐप से जुड़े वे सवाल, जो ग्राहक काम शुरू करने से पहले सबसे ज़्यादा पूछते हैं।

क्या यह मोबाइल पर ठीक से चलेगा?

हाँ। भारत में अधिकांश ट्रैफ़िक मोबाइल से आता है, इसलिए हम मोबाइल स्क्रीन को पहले मानकर डिज़ाइन करते हैं और धीमे नेटवर्क पर भी पेज जल्दी खुले, इसका ध्यान रखते हैं। डिलीवरी से पहले असली फ़ोन पर टेस्टिंग की जाती है।

वेबसाइट का कोड और मालिकाना हक किसका होगा?

पूरा भुगतान होने के बाद कोड, कंटेंट और डिज़ाइन का मालिकाना हक आपका होता है। डोमेन और होस्टिंग अकाउंट भी आपके नाम पर रखे जाते हैं, ताकि आगे आप जिस भी एजेंसी के साथ काम करें, कुछ भी अटके नहीं।

डोमेन और होस्टिंग का इंतज़ाम कौन करेगा?

दोनों हम करा सकते हैं, या आपके पास पहले से हों तो उन्हीं पर काम कर लेते हैं। हमारी सलाह यही रहती है कि डोमेन और होस्टिंग आपके अपने अकाउंट में रहें और हमें सिर्फ़ ज़रूरी एक्सेस मिले।

क्या WhatsApp पर इन्क्वायरी आ सकती है?

हाँ। भारत में ज़्यादातर ग्राहक फ़ॉर्म भरने के बजाय WhatsApp पर बात करना पसंद करते हैं, इसलिए हम WhatsApp बटन और क्लिक-टु-कॉल जोड़ते हैं, और चाहें तो फ़ॉर्म की जानकारी सीधे आपके WhatsApp या ईमेल पर भेजी जा सकती है।

क्या UPI, Razorpay या दूसरे पेमेंट गेटवे जोड़ सकते हैं?

हाँ। भारतीय प्रोजेक्ट्स में हम UPI, Razorpay, PayU, Cashfree और कार्ड/नेट-बैंकिंग जैसे विकल्प जोड़ते हैं, और रिफंड तथा फ़ेल हुए ट्रांज़ैक्शन की स्थिति को भी सही तरीके से संभालते हैं - सिर्फ़ बटन लगाना काफ़ी नहीं होता।

क्या पुरानी वेबसाइट को नया बनाया जा सकता है?

हाँ। कई बार पूरी वेबसाइट दोबारा बनाने की ज़रूरत नहीं होती - डिज़ाइन, स्पीड और मोबाइल व्यू सुधारकर ही अच्छा नतीजा मिल जाता है। हम पहले मौजूदा साइट देखकर बताते हैं कि रीडिज़ाइन ठीक रहेगा या नए सिरे से बनाना।

डिलीवरी के बाद सपोर्ट मिलता है?

हाँ। लॉन्च के बाद तय अवधि तक सुधार और सहायता शामिल रहती है, और उसके आगे मेंटेनेंस अलग से लिया जा सकता है। कोड, डोमेन और होस्टिंग का एक्सेस आपका रहता है - किसी भी स्थिति में आप हम पर निर्भर नहीं रहते।

क्या आप Paradip में काम करते हैं?

हाँ। Gletus Technology Pvt Ltd का ऑफ़िस रोहिणी, नई दिल्ली में है और हम Paradip के क्लाइंट्स के साथ काम करते हैं। ज़्यादातर काम ऑनलाइन मीटिंग और साझा ट्रैकर पर होता है; ज़रूरत पड़ने पर आमने-सामने बैठक भी की जा सकती है।

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Standards & References

The published standards our App Store Optimization work is built against.

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