Rohini, New Delhi · serving Delhi NCR, India & overseas
App Store Optimization (ASO) Services
Gletus Technology provides app store optimization (ASO) from Rohini, New Delhi, for Android and iOS apps on Google Play and the Apple App Store. Work covers keyword research for app search, optimised titles, subtitles and descriptions, screenshots and preview videos that convert, ratings and review management, store listing experiments, and tracking of rankings, impressions and installs. As an app development company, we can also fix the in-app issues behind poor ratings.
A large share of app downloads come from people searching or browsing inside the app stores. If your app does not appear for the words people use, or its listing does not persuade them, it is invisible however good the app is.
ASO works on two things: being found, through keywords in the fields each store actually indexes, and being chosen, through the icon, screenshots, ratings and a description that makes the value obvious. Google Play and the Apple App Store index different fields, so each needs its own approach.
What the work covers
Keyword research
The terms people actually type into Google Play and the App Store, balanced between search volume and how realistic it is to rank.
Title, subtitle and description
Metadata written for each store's rules - Google Play reads the full description, while the App Store relies on the title, subtitle and keyword field.
Screenshots, icon and video
Creative that explains the app's value in the first few seconds, since most visitors never scroll the whole listing.
Ratings and reviews
Well-timed in-app review prompts and responses to reviews, because ratings affect both ranking and installs.
Store listing experiments
Testing icons, screenshots and descriptions with Google Play store listing experiments and App Store product page tests.
Localisation
Listings adapted for other languages and markets where the app is offered.
Reporting
Keyword rankings, impressions, store conversion rate and installs tracked and reported monthly.
Technologies we use
Chosen for the project rather than for our convenience — and we will explain the trade-off before committing to any of them.
Google Play ConsoleApp Store ConnectFirebaseGoogle Analytics for FirebaseFigmaASO keyword tools
Who this is for
Apps with good functionality but few organic installs
New apps preparing for launch
Apps whose ratings are pulling down their rankings
Businesses taking an app into new countries or languages
In short: App Store Optimization at Gletus
Gletus Technology provides app store optimization (ASO) from Rohini, New Delhi, for Android and iOS apps on Google Play and the Apple App Store. Work covers keyword research for app search, optimised titles, subtitles and descriptions, screenshots and preview videos that convert, ratings and review management, store listing experiments, and tracking of rankings, impressions and installs. As an app development company, we can also fix the in-app issues behind poor ratings.
ServiceApp Store Optimization
ProviderGletus Technology Pvt Ltd
Based inRohini, New Delhi, India
ServesDelhi NCR, all India, USA, UK, Canada, Australia, UAE
HoursMon-Sat, 10:00-18:00 IST
Published by Gletus Technology Pvt Ltd, a software development company at
252, 2nd Floor, Blue Star Plaza, Sarja Market, Sector-7, Rohini, New Delhi 110085, India.
Contact +91 9131739457 or
info@gletus.com.
Last reviewed
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Frequently asked questions about App Store Optimization
Straight answers to what people ask us most. If your question is not here,
call +91 9131739457
or email info@gletus.com
— we answer plainly, without a sales call first.
What is the difference between ASO and SEO?
SEO helps web pages rank in search engines. ASO helps apps rank and convert inside Google Play and the Apple App Store, which use their own ranking factors and index different parts of the listing.
How long does ASO take to show results?
Store listings are re-indexed after updates, so keyword changes can show movement within a few weeks. Steady improvement comes from repeated rounds of keyword and creative testing over several months.
Can ASO improve app ratings?
ASO can improve when and how you ask for reviews and how you respond to them. Lasting rating improvements come from fixing the problems users complain about, which we can do as an app development company.
Do you do ASO for both Android and iOS?
Yes. Google Play and the Apple App Store index different fields and rank differently, so each listing is optimised separately.
Do you buy installs or reviews?
No. Paid fake installs and reviews break both stores' policies and can get an app removed. We focus on discoverability, conversion and genuine ratings.
What is the difference between SEO and Google Ads?
Google Ads buys visibility immediately and stops the moment you stop paying. SEO earns visibility slowly and keeps it. Most businesses are best served by running ads for immediate leads while SEO compounds, then reducing ad spend as organic traffic takes over.
Do you guarantee first-page Google rankings?
No, and nobody can honestly - no agency controls the ranking algorithm. What we commit to is the work that reliably moves rankings, and transparent monthly reporting on what changed and what it produced. Treat a ranking guarantee as a reason to walk away.
How do you optimise a site for AI search like ChatGPT?
Answer engines quote passages rather than ranking pages, so the work is different: allow the AI crawlers explicitly in robots.txt, write self-contained answers that make sense when lifted out of the page, make the publisher identifiable through structured data, and keep visible last-updated dates accurate. Conventional SEO still matters, because most answer engines retrieve from a search index first.
What is local SEO and do I need it?
Local SEO is what puts a business in the map results for searches like "near me" or "in Rohini". It is decided mainly by your Google Business Profile, by name-address-phone consistency across the web, and by genuine review volume and recency. If customers can physically visit you or you serve a defined area, it is usually the highest-return SEO work available.
Can you manage our social media as well?
Yes, as part of a digital marketing engagement - content planning, posting, paid social campaigns and reporting. We would rather do one channel properly than four badly, so we will usually recommend starting where your buyers actually are.
Do you offer a discount for startups or NGOs?
We would rather scope a smaller first phase honestly than discount a full build we then have to rush. That usually gets an early-stage business live sooner and for less than a discount would. Tell us the budget you actually have and we will tell you what fits inside it.
Is a more expensive website better?
Only if the extra money buys something you need. Custom design, more unique templates, deeper backend work and proper testing all genuinely cost more and are genuinely worth it for some businesses. Paying more for the same brochure site is not. We will tell you which parts of a bigger quote are actually earning their keep.
Do you take equity or work for a revenue share?
No. We build to a written scope for a written price, which keeps the relationship straightforward for both sides and means our incentives do not change halfway through your project.
How long does it take to see SEO results?
Three to six months before organic search compounds meaningfully, and longer in competitive categories. Technical fixes can show sooner because they remove things actively holding the site back. Anyone promising rankings in thirty days is describing something they do not control.
Will I see progress during the project?
Yes. We work in two-week increments with something demonstrable at the end of each, on a staging link you can open any time. You should never be waiting weeks for a reveal - that is how misunderstandings get expensive.
Is there a App Store Optimization company near me in Rohini?
Yes. Gletus Technology is based at 252, 2nd Floor, Blue Star Plaza, Sarja Market, Sector-7, Rohini, New Delhi 110085 - it is our own neighbourhood, and Rohini clients can visit the office directly. Call +91 9131739457 to arrange a time.
Do you provide App Store Optimization services in Noida and Greater Noida?
Yes. Noida and Greater Noida are among our most active markets, including the sector-based business clusters around Sector 62, Sector 63 and Sector 18. Our office is in Rohini, so on-site meetings across NCR are straightforward to arrange.
What happens if the site goes down?
Managed hosting includes uptime monitoring, so we usually know before you do. Maintenance contracts carry defined response times. Restores come from scheduled backups rather than from hoping the host has one.
Where will my website be hosted?
Wherever you prefer. We provide managed hosting with SSL, backups and monitoring, and the account is opened in your name so you keep control. If you already have hosting, or want a specific provider or region, we configure it there instead.
What if we want changes after launch?
Small content changes are usually within a maintenance contract or your own CMS access. New features are scoped and quoted like any project. We keep the two separate deliberately, so a maintenance contract does not quietly become an unlimited development commitment.
More questions answered on our FAQ page,
and in our guides —
including what projects cost, how to choose a development partner, and how to
get cited by AI search engines.
People also search for
App Store Optimization is something we deliver market by market, and each of these
has its own page covering that location specifically — local industries, how buyers there
evaluate suppliers, and what we typically build for them.
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& Digital Marketing services to businesses and startups across Delhi, Noida, Greater Noida,
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