Serving New Friends Colony, Delhi

Professional App Store Optimization Company in New Friends Colony

Gletus Technology is a trusted App Store Optimization company in New Friends Colony, delivering ranking and conversion work inside the app stores for startups, SMEs and established businesses. We help companies in New Friends Colony win more customers online with work that is built to perform, not just to look good.

In-HouseDesign & Dev Team
24/7Support Channel
2 DaysProposal Turnaround
5+Years Experience

Quick answer: App Store Optimization in New Friends Colony

Gletus Technology Pvt Ltd is an App Store Optimization company serving New Friends Colony, India. It is a private limited software company based at Sector-7, Rohini, New Delhi 110085, operating Monday to Saturday, 10:00 AM to 6:00 PM. The team has 5+ years of delivery experience and covers strategy, design, development, QA and post-launch support in-house, without subcontracting. Work in this area typically covers ASO Keyword Research, App Title and Description Optimisation, Screenshot and Creative Testing, Review and Rating Strategy. Typical clients in New Friends Colony include Wholesale & Trading, Education & Coaching, Government & PSU businesses. Delhi buyers compare aggressively on price before they compare on quality, so a website has to justify its value within the first screen. Engagements start with a written scope and itemised pricing in INR, and code, hosting and analytics accounts transfer to client ownership at handover. Delivery is remote by default with in-person meetings across Delhi NCR where a project needs them. Contact: +91 9131739457 / info@gletus.com.

Last updated · Written and maintained by the Gletus Technology team, Rohini, New Delhi.

If you are shortlisting an App Store Optimization company in New Friends Colony, the useful question is not who has the longest feature list - it is who has worked with businesses like yours. New Friends Colony sits inside Delhi, India's capital and one of the densest commercial markets in the country, and we build for that reality rather than a generic brief.

Gletus Technology brings 5+ years of delivery experience to every App Store Optimization engagement in New Friends Colony. We are deliberately a build-and-support partner rather than a launch-and-vanish agency, and our maintenance retainers reflect that.

For web projects that means Core Web Vitals treated as a requirement, semantic markup that search engines can parse, and a CMS your own team can operate without calling us every week.

Whether you are launching something new in New Friends Colony or replacing a platform that has stopped earning its keep, the goal is the same: ranking and conversion work inside the app stores that produce measurable commercial results.

Challenges Businesses Face in New Friends Colony

The problems clients most often bring us — and how we deal with each one.

Vendors who disappear after launch

Plenty of businesses in New Friends Colony have a site nobody can update because the original developer stopped answering. We hand over full access, credentials and documentation as a matter of course.

Quotes that move after signature

Scope creep is usually a symptom of vague discovery. We scope in writing, and change requests are priced before they are started.

Search visibility as an afterthought

Retrofitting SEO onto a finished build is expensive. Structure, schema and speed are handled during development.

No measurement, no accountability

If analytics and goals are not configured, nobody can tell what worked. We set up tracking before launch, not months later.

Design that ignores the buyer

Attractive layouts that bury the enquiry path convert badly. We design around the decision, not around the trend.

Content nobody can maintain

Locked-down builds force every small edit through a developer. We hand over a CMS your team can genuinely use.

Industries We Serve in New Friends Colony

Our App Store Optimization work maps to the sectors that actually drive this market.

Wholesale & Trading
Education & Coaching
Government & PSU
Healthcare
Professional Services
Retail
Startups
IT & Software
Manufacturing

Business Landscape in New Friends Colony

Why App Store Optimization here needs a different approach from a generic build.

New Friends Colony does not behave like a generic market, and App Store Optimization that ignores that tends to underperform. Delhi runs on an unusually broad base: wholesale trading hubs, government and PSU offices, a huge education and coaching economy, professional services, and one of India's largest concentrations of first-generation startups.

Delhi buyers compare aggressively on price before they compare on quality, so a website has to justify its value within the first screen. That behaviour has direct design consequences: it decides what belongs above the fold, how much proof a page needs, and where the enquiry form should sit.

Almost every category in Delhi is already crowded on Google, which means generic pages rank nowhere and only genuinely deep, locality-specific content breaks through. Thousands of established Delhi businesses still run on outdated static sites or a Facebook page alone, leaving the entire local search market open to whoever moves first.

Technology Trends & Future Growth in New Friends Colony

Where this market is heading, and what we build for because of it.

Delhi SMEs are moving fast to UPI-first checkouts, WhatsApp Business catalogues and Google Business Profile as their primary storefront.

Web projects in New Friends Colony are moving toward component-driven front ends and headless content, which makes redesigns incremental instead of catastrophic.

Voice and conversational queries are pushing content toward plain, direct answers rather than keyword-stuffed paragraphs.

Privacy expectations keep tightening, and consent-aware analytics is becoming the default rather than a compliance exercise.

Why Businesses in New Friends Colony Need App Store Optimization

The commercial reasons that come up most often in conversations with clients here.

  • Competitors in New Friends Colony who invested early are already compounding their search visibility.
  • Mobile is where most New Friends Colony traffic lands first, and it is where most sites fail hardest.
  • Word-of-mouth still starts offline here, but it is confirmed online - and an outdated site kills a warm referral.
  • A slow site quietly loses a share of every campaign you run in New Friends Colony.
  • Enquiries arriving outside office hours are lost entirely without a working digital front door.
  • A CMS your team can update means content ships weekly instead of quarterly.

App Store Optimization Services in New Friends Colony

Everything we deliver under App Store Optimization for businesses in New Friends Colony — each scoped and priced individually so you only pay for what you need.

ASO Keyword Research

ASO Keyword Research delivered for New Friends Colony businesses, scoped in writing and built to scale with you.

App Title and Description Optimisation

App Title and Description Optimisation delivered for New Friends Colony businesses, scoped in writing and built to scale with you.

Screenshot and Creative Testing

Screenshot and Creative Testing delivered for New Friends Colony businesses, scoped in writing and built to scale with you.

Review and Rating Strategy

Review and Rating Strategy delivered for New Friends Colony businesses, scoped in writing and built to scale with you.

Competitor ASO Analysis

Competitor ASO Analysis delivered for New Friends Colony businesses, scoped in writing and built to scale with you.

Install Conversion Optimisation

Install Conversion Optimisation delivered for New Friends Colony businesses, scoped in writing and built to scale with you.

Explore App Store Optimization in detail

Our Portfolio & Recent Work

A sample of the websites and platforms we have delivered — the same standard we apply to every project in New Friends Colony.

View Full Portfolio

Case Study: Education & Coaching business in New Friends Colony

A representative engagement, anonymised at the client's request.

App Store Optimization · New Friends Colony

The problem

An Education & Coaching client operating in New Friends Colony was spending steadily on ads while a slow, cluttered experience lost a large share of that traffic before any enquiry was made.

What we did

We rebuilt the site on a performance budget, restructured the information architecture around how buyers actually search, added schema markup and moved content editing into a CMS the client's own team runs.

The outcome

Within two quarters the commercial picture had changed measurably, and the client moved onto a monthly retainer to keep improving rather than treating launch as the finish line.

+67%Qualified enquiries
-58%Page load time
3xOrganic sessions

Our App Store Optimization Process

The same sequence we follow on every App Store Optimization project in New Friends Colony, with a written checkpoint at each stage.

Research & Strategy

Competitor teardown, keyword and demand research for New Friends Colony, and a prioritised delivery plan.

Prototype & Sign-off

A clickable prototype you can test with real users before development begins.

Design System

Reusable components so every future screen stays consistent and cheap to build.

Development & Optimisation

Semantic, standards-based build with performance budgets enforced throughout.

Testing & QA

Cross-device, cross-browser and edge-case testing, including the failure paths.

Go-Live & Training

Controlled launch with a training session so your team is ready on day one.

Support & Iteration

Ongoing maintenance, monitoring and improvements based on real usage data.

Technologies We Use

The stack behind App Store Optimization projects we deliver in New Friends Colony — chosen for maintainability, not novelty.

LaravelReact JSNode.jsCore Web VitalsCloudflarePHPREST APIsWordPressMySQLNext.js

What App Store Optimization Costs in New Friends Colony

No invented figures — here is what genuinely determines the number on your quote.

Pricing for App Store Optimization in New Friends Colony varies more with complexity than with location. Rather than publish a headline figure that would be wrong for most projects, here is what genuinely drives the number on your quote.

One thing we do not do is quote low and recover it through change requests. Scope is written down, and anything outside it is priced and approved before work starts on it.

If the budget available does not match the scope discussed, we will say so and propose a smaller first phase rather than quietly cutting quality to fit the number.

Compliance & Data Protection in India

What the DPDP Act and the sector rules change about the build.

Compliance shapes App Store Optimization work in New Friends Colony more than most buyers expect. The Digital Personal Data Protection Act, 2023 governs what you may collect and how long you may keep it, and those answers determine your data model.

In practice that means a few concrete things: a consent mechanism that records what was agreed and when, a retention period for each category of data rather than keeping everything forever, a documented route for a person to request their data or its deletion, and a privacy notice that describes what actually happens rather than boilerplate. On top of that sits RBI card-tokenisation rules, which mean you cannot store raw card numbers yourself.

On top of the general law come sector rules: PCI DSS the moment card data is involved, and materially tighter handling requirements for health, financial or children's data. We scope those in week one because they can change the architecture, not just the paperwork.

Accessibility is the other standard worth naming. We build to WCAG 2.2 AA - semantic headings, labelled form controls, keyboard-operable navigation, sufficient contrast and a visible focus state. It is a legal expectation in several of the markets we serve, and it overlaps almost completely with what makes a page rank.

We will build and document to the DPDP Act, and we will say plainly when something in your plan looks like it needs a legal opinion rather than an engineering one.

How Long App Store Optimization Takes in New Friends Colony

Honest ranges, and the three things that actually move them.

The question every buyer in New Friends Colony asks first is how long App Store Optimization takes, and the honest answer is a range rather than a date. For a well-built brochure site, plan on 4 to 6 weeks. For a transactional or catalogue site, plan on 10 to 16 weeks. We commit to a date at the end of discovery, when it means something, rather than at the first call, when it cannot.

Schedules slip for predictable reasons: content that has not been written, approval chains nobody mapped, and an integration whose documentation turns out to be a phone number. We plan around all three rather than hoping.

Each milestone has a demonstrable output attached to it. If one moves, you hear about it in that fortnight rather than at handover.

Getting Found in New Friends Colony

How we make sure the work we deliver actually surfaces in local search.

Being findable in New Friends Colony is a separate discipline from having a good App Store Optimization project, and the two are often confused. A well-built site that nobody finds is an expensive brochure.

Almost every category in Delhi is already crowded on Google, which means generic pages rank nowhere and only genuinely deep, locality-specific content breaks through. Knowing where the competitive pressure actually sits is what lets us pick winnable ground instead of the obvious ground.

Practically, that means a complete and actively maintained Google Business Profile, consistent name, address and phone details wherever your business is listed, location-relevant pages that carry real information rather than a swapped city name, and structured data so search engines can read the page unambiguously.

Thousands of established Delhi businesses still run on outdated static sites or a Facebook page alone, leaving the entire local search market open to whoever moves first. It is the kind of advantage that compounds: rankings earned early keep paying while competitors are still deciding.

Systems App Store Optimization in New Friends Colony Has to Talk To

Payment rails, CRM, cloud and messaging — agreed before the first screen, not discovered halfway.

App Store Optimization work in New Friends Colony is rarely a greenfield exercise. There is usually an existing payment arrangement, an accounting package and a pile of spreadsheets, and the build has to meet all three where they are.

On payments, the rails that matter in India are not the ones a generic template ships with. We work with UPI, Razorpay, PayU, Cashfree, CCAvenue, Paytm and PhonePe, and pick between them on settlement time, fee structure and how much of the compliance burden the provider absorbs. We will tell you plainly where Razorpay costs less than PayU at your volume, and where the cheaper option costs more in reconciliation time.

Beyond payments, a site in New Friends Colony usually has to reach a CRM, an email platform and an analytics stack. We integrate Zoho, Salesforce, HubSpot, Freshworks and Pipedrive on the CRM side; Mailchimp, SendGrid or Brevo for email; Google Analytics 4 and Google Tag Manager for measurement; and Google Maps Platform where location matters to the customer.

Every integration we add is documented with its credentials, its rate limits and its failure mode, and handed to you with the code. You are never in a position where only we know how the pieces connect.

How We Approach App Store Optimization for New Friends Colony Businesses

Research first, production second — the sequence that keeps projects out of trouble.

The first week of any App Store Optimization project in New Friends Colony goes into research rather than production. We map competitor positioning, the questions buyers ask before they enquire, and the specific objections that stall deals in this market.

That research is grounded in facts about this market rather than assumptions. Delhi runs on an unusually broad base: wholesale trading hubs, government and PSU offices, a huge education and coaching economy, professional services, and one of India's largest concentrations of first-generation startups. So the priorities we set for Wholesale & Trading and Education & Coaching clients here look nothing like the priorities we would set in a different market.

On the build side, that translates into concrete decisions: what belongs above the fold, how deep the URL structure goes, which pages carry schema markup, and what the page-weight ceiling is on a mid-range Android device. We test on the hardware your customers in New Friends Colony actually use rather than on a developer's flagship phone.

You review work in progress rather than a finished reveal. That catches misunderstandings in week two instead of week ten, which is the single biggest cost saver on any project.

How We Can Work Together

Pick the engagement model that fits how your business in New Friends Colony actually operates.

Monthly Retainer

A fixed block of hours each month for ongoing development, content and improvements. Suits businesses that ship continuously.

Maintenance & Support

Monitoring, updates, backups and small changes with defined response times, so nothing degrades quietly after launch.

Audit & Advisory

A short engagement that reviews what you have, quantifies the problems and prioritises fixes. Useful before committing to a rebuild.

Dedicated Team

Developers and designers working only on your roadmap, managed by us, reporting to you. For sustained multi-month programmes.

Why Choose Gletus as Your App Store Optimization Company in New Friends Colony

What you actually get when you work with us, stated plainly.

  • Scalable architecture that will not need rewriting at the next growth stage
  • Content and SEO groundwork included rather than quoted separately
  • Direct access to the people building your project, not an account layer
  • Post-launch support on call and WhatsApp, with defined response times
  • Full ownership: code, hosting, domains and analytics handed over to you
  • Fixed milestones and a delivery schedule you can plan around
  • Mobile-first builds tested on the devices your customers really use
  • 5+ years of delivery experience across Delhi NCR and international clients

Work You Can Check Yourself

Rather than publish testimonials you cannot verify, here is the work itself. Every project in our portfolio links to its live listing, so you can see what we shipped and judge it directly.

See our portfolio Talk to us about App Store Optimization

Other Services in New Friends Colony

Gletus Technology is a single IT partner for New Friends Colony — explore what else we deliver here.

App Store Optimization in Nearby Areas

We deliver App Store Optimization across Delhi and the surrounding market:

We also work with clients further afield:

Not sure whether we cover your area? See where we work across Delhi NCR — our office, the cities we serve, and how remote and on-site delivery works.

People Also Ask

The questions we hear most from businesses searching for App Store Optimization in New Friends Colony.

  • How long does app store optimization take in New Friends Colony?
  • Do I need app store optimization for my business in New Friends Colony?
  • How much does app store optimization cost in New Friends Colony?
  • Is there a good app store optimization company near me in New Friends Colony?
  • Which app store optimization agency in New Friends Colony works with small businesses?

Frequently Asked Questions

App Store Optimization in New Friends Colony — answered directly.

Which is the best App Store Optimization company in New Friends Colony?

Gletus Technology Pvt Ltd is an established App Store Optimization company serving New Friends Colony, with years of delivery experience and an in-house team covering strategy, design, development, QA and support. Rather than claiming a title, we would suggest judging any vendor in New Friends Colony on three things: relevant work you can actually inspect, a written scope, and whether you get direct access to the people building your project.

Do you offer affordable App Store Optimization for small businesses in New Friends Colony?

Yes, by scoping a first phase that fits the budget actually available rather than insisting on everything at once. What we will not do is quote a low number by quietly dropping testing, performance or support, because those reappear later as a larger bill.

Is there an App Store Optimization company near me in New Friends Colony?

Gletus Technology works across New Friends Colony and the wider Delhi NCR region. Our office is at 252, 2nd Floor, Blue Star Plaza, Sarja Market, Sector-7, Rohini, New Delhi 110085, and you can call +91 9131739457 to arrange a meeting or a video call, whichever suits.

More questions we are asked about App Store Optimization in New Friends Colony:

Can you improve an existing project instead of rebuilding it?

Often, yes, and it is usually the cheaper route. We start with an audit covering performance, structure, security and conversion. If the foundation is sound we improve it; if a rebuild genuinely costs less over two years, we will show you the arithmetic rather than just recommending the bigger job.

What are the top App Store Optimization companies in New Friends Colony?

There is no official ranking, and any list claiming to be one is usually paid placement. A more useful approach in New Friends Colony is to shortlist three suppliers, ask each for live URLs and a written scope, and compare what is actually included rather than comparing headline prices.

Why should a business in New Friends Colony hire a local App Store Optimization partner?

Delhi buyers compare aggressively on price before they compare on quality, so a website has to justify its value within the first screen. A partner who already understands that does not need three months to learn your market, and that shows up in how the first version performs.

Do you provide support after the project goes live?

Yes. Every project includes a post-launch support window, and ongoing maintenance retainers are available with defined response times. Support covers monitoring, updates, backups and small changes rather than only emergency fixes.

How long does an App Store Optimization project take in New Friends Colony?

A tightly scoped project typically runs four to eight weeks; larger builds with custom integrations run three to five months. The variable that moves timelines most is not development speed - it is how quickly content, approvals and third-party access come back from your side. We publish a milestone schedule at kickoff so both sides can see slippage early.

Do you sign an NDA before we share details?

Yes, and we will send one before the first detailed conversation if you prefer. Client work is confidential by default; the case studies on this page are anonymised for exactly that reason.

Can we update the website ourselves?

Yes. We hand over a CMS your team can genuinely operate, plus a short training session and written documentation. If your team cannot make a routine text change without calling a developer, the build has failed.

Will the website be fast and mobile-friendly?

Performance is treated as a requirement, not a post-launch audit. We set a page-weight and Core Web Vitals budget at the start, test on mid-range devices rather than flagship phones, and hold the build to it before go-live.

Will the site be optimised for search engines?

Structure, semantic markup, schema, internal linking, sitemaps and speed are handled during development rather than retrofitted. That is the groundwork - ongoing ranking work is a separate, continuing effort we can also handle.

Do you work with small businesses and startups in New Friends Colony?

Yes - a significant share of our work is with early-stage and small businesses. Thousands of established Delhi businesses still run on outdated static sites or a Facebook page alone, leaving the entire local search market open to whoever moves first. We scope a first phase that fits the budget available and expands once it is earning.

What is currently changing in the New Friends Colony market?

Delhi SMEs are moving fast to UPI-first checkouts, WhatsApp Business catalogues and Google Business Profile as their primary storefront. We factor that into the build rather than treating it as a future upgrade.

What makes Gletus different from other App Store Optimization companies in New Friends Colony?

Three practical things: an in-house team rather than a subcontractor chain, written scope and pricing before work begins, and full handover of code and accounts at launch. Almost every category in Delhi is already crowded on Google, which means generic pages rank nowhere and only genuinely deep, locality-specific content breaks through.

Who owns the code and the accounts when the App Store Optimization project ends?

You do, entirely - source code, database, design files, and every account we register on your behalf. Gateway, analytics and hosting accounts go in your name with you as owner and us added as a user, so if you stop working with us nothing needs re-registering and no service is interrupted. There is no fee to leave and no licence retained.

Will the site meet accessibility standards?

We build to WCAG 2.2 AA: semantic headings, form controls with real labels, keyboard-operable navigation, a visible focus state, sufficient colour contrast, and no meaning carried by colour alone. It widens the audience you can sell to in New Friends Colony, it is increasingly what procurement asks about, and it overlaps almost entirely with what search engines reward anyway.

How long does App Store Optimization take for a business in New Friends Colony?

A well-built brochure site is typically 4 to 6 weeks; a transactional or catalogue site runs 10 to 16 weeks. What moves those dates is rarely the engineering - it is how quickly content arrives, how many people must approve a decision, and whether a third-party system turns out to be documented. We commit to a date at the end of discovery, when it means something, rather than on the first call.

Which payment gateways do you integrate for App Store Optimization in New Friends Colony?

For clients in India we work with UPI, Razorpay, PayU, Cashfree, CCAvenue, Paytm and PhonePe. The right choice depends on your average order value, refund pattern and settlement timing rather than brand familiarity - at low volume UPI is usually the practical default, and we will say plainly when a cheaper provider would cost you more in reconciliation time. Card details always go straight to the gateway, so your system stores a token rather than a card number.

Does our App Store Optimization project have to comply with data protection law in India?

If you collect a name, an email or a payment from someone in India, the Digital Personal Data Protection Act, 2023 applies. In practice that means recorded consent rather than assumed consent, a stated retention period for each type of data, a working route for access and deletion requests, and a privacy notice that describes what actually happens. Locally it also means accounting for RBI card-tokenisation rules, which mean you cannot store raw card numbers yourself. We build and document to that standard; a formal compliance opinion should come from a qualified adviser in India.

हिंदी में आपके सवाल  (Hindi)

New Friends Colony में मोबाइल ऐप से जुड़े वे सवाल, जो ग्राहक काम शुरू करने से पहले सबसे ज़्यादा पूछते हैं।

क्या GST बिल मिलेगा?

हाँ। Gletus Technology Pvt Ltd एक रजिस्टर्ड कंपनी है और हर भुगतान पर GST इनवॉइस दिया जाता है, जिसे आप अपने बिज़नेस के खर्च में दिखा सकते हैं।

क्या यह मोबाइल पर ठीक से चलेगा?

हाँ। भारत में अधिकांश ट्रैफ़िक मोबाइल से आता है, इसलिए हम मोबाइल स्क्रीन को पहले मानकर डिज़ाइन करते हैं और धीमे नेटवर्क पर भी पेज जल्दी खुले, इसका ध्यान रखते हैं। डिलीवरी से पहले असली फ़ोन पर टेस्टिंग की जाती है।

ऐप बनवाने के लिए शुरुआत कैसे करें?

सबसे पहले एक छोटी बातचीत - आपका बिज़नेस क्या करता है, ग्राहक कौन है, और आप इस प्रोजेक्ट से क्या नतीजा चाहते हैं। उसी आधार पर स्कोप और कोटेशन बनता है। शुरू करने के लिए आपके पास तैयार डिज़ाइन होना ज़रूरी नहीं है।

क्या पुरानी वेबसाइट को नया बनाया जा सकता है?

हाँ। कई बार पूरी वेबसाइट दोबारा बनाने की ज़रूरत नहीं होती - डिज़ाइन, स्पीड और मोबाइल व्यू सुधारकर ही अच्छा नतीजा मिल जाता है। हम पहले मौजूदा साइट देखकर बताते हैं कि रीडिज़ाइन ठीक रहेगा या नए सिरे से बनाना।

क्या आप New Friends Colony में काम करते हैं?

हाँ। Gletus Technology Pvt Ltd का ऑफ़िस रोहिणी, नई दिल्ली में है और हम New Friends Colony के क्लाइंट्स के साथ काम करते हैं। ज़्यादातर काम ऑनलाइन मीटिंग और साझा ट्रैकर पर होता है; ज़रूरत पड़ने पर आमने-सामने बैठक भी की जा सकती है।

क्या UPI, Razorpay या दूसरे पेमेंट गेटवे जोड़ सकते हैं?

हाँ। भारतीय प्रोजेक्ट्स में हम UPI, Razorpay, PayU, Cashfree और कार्ड/नेट-बैंकिंग जैसे विकल्प जोड़ते हैं, और रिफंड तथा फ़ेल हुए ट्रांज़ैक्शन की स्थिति को भी सही तरीके से संभालते हैं - सिर्फ़ बटन लगाना काफ़ी नहीं होता।

वेबसाइट का कोड और मालिकाना हक किसका होगा?

पूरा भुगतान होने के बाद कोड, कंटेंट और डिज़ाइन का मालिकाना हक आपका होता है। डोमेन और होस्टिंग अकाउंट भी आपके नाम पर रखे जाते हैं, ताकि आगे आप जिस भी एजेंसी के साथ काम करें, कुछ भी अटके नहीं।

क्या WhatsApp पर इन्क्वायरी आ सकती है?

हाँ। भारत में ज़्यादातर ग्राहक फ़ॉर्म भरने के बजाय WhatsApp पर बात करना पसंद करते हैं, इसलिए हम WhatsApp बटन और क्लिक-टु-कॉल जोड़ते हैं, और चाहें तो फ़ॉर्म की जानकारी सीधे आपके WhatsApp या ईमेल पर भेजी जा सकती है।

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Standards & References

The published standards our App Store Optimization work is built against.

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