Rohini, New Delhi · serving Delhi NCR, India & overseas
Conversion Rate Optimization (CRO) Services
Gletus Technology provides conversion rate optimization (CRO) from Rohini, New Delhi, for businesses that already get traffic but not enough enquiries or sales from it. Work starts with measurement - analytics, conversion tracking, heatmaps and session recordings - then moves to finding where visitors drop off, fixing forms, page speed, messaging and checkout friction, and testing changes with A/B tests so improvements are proven rather than assumed. Because we also build websites, we implement the fixes ourselves.
Conversion rate optimization is the work of getting more enquiries, sign-ups or sales from the visitors you already have. If a site converts poorly, more traffic mostly means more money spent on people who leave.
Good CRO is not guesswork about button colours. It starts with knowing exactly where visitors drop off and why, then changes the things that matter - clarity of the offer, trust, speed, form length and checkout friction - and measures the result.
What the work covers
Tracking audit
Checking that analytics and conversion tracking are correct first, because CRO done against inaccurate numbers optimises the wrong thing.
Funnel analysis
Finding the pages and steps where visitors leave, using analytics, heatmaps and session recordings.
Page and offer fixes
Clearer headlines and offers, trust signals, stronger calls to action and fewer distractions on key pages.
Forms and checkout
Shorter forms, fewer checkout steps, guest checkout and payment options that match what your buyers expect.
Speed and mobile
Page speed and mobile usability fixes, since slow pages and awkward mobile layouts quietly lose a large share of visitors.
A/B testing
Testing changes against the current version, so you keep what works and drop what does not.
Technologies we use
Chosen for the project rather than for our convenience — and we will explain the trade-off before committing to any of them.
Google Analytics 4Google Tag ManagerMicrosoft ClarityHotjarLooker StudioPageSpeed Insights
Who this is for
Websites with steady traffic but few enquiries
Online stores with high cart abandonment
Advertisers whose cost per lead or sale keeps rising
Businesses about to increase ad spend who want the site ready first
In short: Conversion Rate Optimization at Gletus
Gletus Technology provides conversion rate optimization (CRO) from Rohini, New Delhi, for businesses that already get traffic but not enough enquiries or sales from it. Work starts with measurement - analytics, conversion tracking, heatmaps and session recordings - then moves to finding where visitors drop off, fixing forms, page speed, messaging and checkout friction, and testing changes with A/B tests so improvements are proven rather than assumed. Because we also build websites, we implement the fixes ourselves.
ServiceConversion Rate Optimization
ProviderGletus Technology Pvt Ltd
Based inRohini, New Delhi, India
ServesDelhi NCR, all India, USA, UK, Canada, Australia, UAE
HoursMon-Sat, 10:00-18:00 IST
Published by Gletus Technology Pvt Ltd, a software development company at
252, 2nd Floor, Blue Star Plaza, Sarja Market, Sector-7, Rohini, New Delhi 110085, India.
Contact +91 9131739457 or
info@gletus.com.
Last reviewed
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Frequently asked questions about Conversion Rate Optimization
Straight answers to what people ask us most. If your question is not here,
call +91 9131739457
or email info@gletus.com
— we answer plainly, without a sales call first.
What is a good conversion rate for a website?
It varies widely by industry, traffic source and what counts as a conversion, so a single benchmark is not very useful. The more useful question is how your own rate changes as problems are fixed, which is what we measure.
How long does CRO take to show results?
Clear problems such as broken forms, slow pages or missing tracking can be fixed and show results quickly. Testing changes reliably takes longer, because each A/B test needs enough visitors to reach a trustworthy result.
Do we need a lot of traffic for CRO?
A/B testing needs reasonable traffic to reach reliable results. Lower-traffic sites still benefit from CRO, but rely more on analytics, session recordings and established usability fixes than on formal testing.
Will CRO affect our SEO?
Done properly, it helps. Faster pages and clearer content serve both visitors and search engines. A/B tests are set up the way Google recommends, so they do not cause duplicate content or ranking problems.
Do you implement the changes or only recommend them?
Both. Because we build websites, we can implement and test changes ourselves rather than handing over a report for someone else to act on.
Can you manage our social media as well?
Yes, as part of a digital marketing engagement - content planning, posting, paid social campaigns and reporting. We would rather do one channel properly than four badly, so we will usually recommend starting where your buyers actually are.
Do you guarantee first-page Google rankings?
No, and nobody can honestly - no agency controls the ranking algorithm. What we commit to is the work that reliably moves rankings, and transparent monthly reporting on what changed and what it produced. Treat a ranking guarantee as a reason to walk away.
What reporting do we get?
A monthly report covering rankings, traffic, conversions and spend efficiency, written in plain language with the actions taken and next month's priorities. Dashboard access is available continuously if you prefer to check daily.
How do you optimise a site for AI search like ChatGPT?
Answer engines quote passages rather than ranking pages, so the work is different: allow the AI crawlers explicitly in robots.txt, write self-contained answers that make sense when lifted out of the page, make the publisher identifiable through structured data, and keep visible last-updated dates accurate. Conventional SEO still matters, because most answer engines retrieve from a search index first.
How long before we see results from SEO?
Paid campaigns produce data within days and meaningful optimisation within weeks. Organic search realistically takes three to six months before it compounds, and longer in genuinely competitive categories such as Delhi NCR web services. Anyone promising page-one rankings in thirty days is describing something they cannot control.
Are there any hidden charges?
No, and the quote is written to make that checkable. It names the number of page templates or screens, the integrations included, the revision rounds, the warranty period after launch and the annual cost after that. Anything outside it is quoted separately before it is built, not added to an invoice afterwards.
How much should a small business budget for a website in India?
For a five to eight page business site on a customised theme, the Indian market range is roughly Rs. 25,000 to Rs. 60,000. Add content writing, custom photography or ecommerce and it rises from there. Treat quotes far below that range as scoped differently rather than better value, and ask what they exclude.
What is the cheapest way to get a professional website?
A customised existing theme with a small page count, your own content and images, and a clear single goal for the site. That is a legitimate route and we build them. What we would not recommend cutting is device testing, performance work or post-launch support, because those reappear later as a larger bill than the original saving.
What is the fastest you can deliver a website?
A single landing page can go live in a few days. A five to eight page business site takes two to three weeks done properly. Anything promising a full custom site in 48 hours is describing a template with your logo on it, which is a legitimate product but not the same product.
Will I see progress during the project?
Yes. We work in two-week increments with something demonstrable at the end of each, on a staging link you can open any time. You should never be waiting weeks for a reveal - that is how misunderstandings get expensive.
Can we meet in person before starting?
Yes. You are welcome at our Rohini office, and for NCR projects we can travel to you. For clients elsewhere we run video calls with screen sharing, which for most of the project is more useful than a meeting room anyway.
Do you provide Conversion Rate Optimization services in Faridabad and Ghaziabad?
Yes. We work across Faridabad and Ghaziabad including Indirapuram, Vaishali, Vasundhara, Raj Nagar and the NIT and sector markets in Faridabad, from our office in Rohini Sector-7.
Why hire a Delhi NCR company rather than one further away?
For most projects, distance genuinely does not affect delivery quality - process and communication matter far more than the office postcode. Local helps when a project needs frequent in-person workshops, on-site photography or physical hardware. If none of those apply, judge on the work rather than the map.
Can you move my existing website to a new host?
Yes, including the database, email, DNS and SSL, planned so downtime is minimal. The part people forget is URL redirects - a migration that loses them loses the search rankings the old site had earned, which is the most expensive way to move house.
What happens if the site goes down?
Managed hosting includes uptime monitoring, so we usually know before you do. Maintenance contracts carry defined response times. Restores come from scheduled backups rather than from hoping the host has one.
More questions answered on our FAQ page,
and in our guides —
including what projects cost, how to choose a development partner, and how to
get cited by AI search engines.
People also search for
Conversion Rate Optimization is something we deliver market by market, and each of these
has its own page covering that location specifically — local industries, how buyers there
evaluate suppliers, and what we typically build for them.
Gletus Technology delivers Website Development, Mobile App Development, Software Development
& Digital Marketing services to businesses and startups across Delhi, Noida, Greater Noida,
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